Hyundai Motor Company hosted ‘2015 Global New Dealers Convention’ in Korea from September 8 to 11, inviting the largest ever group of 235 new dealer representatives from 37 countries to strengthen the global dealer network.
Through the 4-day program, the participants visited the company’s major facilities and enjoyed meaningful programs including a discussion session with the management and a conference for the dealers to experience the brand and global business strategies such as sales, marketing, product development and dealer enhancement of Hyundai Motor.
The participants witnessed first-hand the company’s entire production chain by visiting the Hyundai Motor’s manufacturing plant at Asan, about 80km south of Seoul, that manufactures Sonata and Grandeur (known as Azera in other markets) and the nearby Hyundai Steel, an affiliate company that supplies steel sheet products to Hyundai Motor including Advanced High Strength Steel (AHSS) that increases overall safety of Hyundai cars.
Furthermore, as Hyundai Motor is focusing more than ever on enhancing customer experience and interaction, the dealer representatives had an opportunity to delve into Hyundai Motorstudio Seoul, a place whereby Hyundai Motor communicates its values and culture to customers through space and design. Participants also had the chance to explore Hyundai Motor’s H-Art Gallery, a showroom where cars blend in with art, culture and customers, and the Hyundai Motorstudio Digital, where they virtually experienced cars and new digital technology. Other important venues showcasing Hyundai Motor’s values and identity helped the participants better understand the company.
Emphasizing the role of dealers on his welcoming speech, Vice Chairman Euisun Chung said, “We are not aiming at becoming the largest automaker, but the most beloved one by customers. Our brand cannot exist without our customers. Our dealers are our brand ambassadors, who will carry out this goal for Hyundai Motor in the individual markets.”
One of the participants, Shahriar Pirzadeh, a dealer owner of Delta Automobile in Germany said, “The great experience with Hyundai Motor this week will strengthen our efforts to convince more and more customers about the wonderful Hyundai brand and its outstanding products.”
Hyundai Motor expects the dealers to contribute in strengthening the company’s sales network in the challenging global market and undertake the role of brand ambassadors based on what they have attained and experienced during the convention after they go back to their markets.
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