This year, Hyundai was named a bronze winner for its 2014 Super Bowl commercial “Dad’s Sixth Sense,” which integrated the popular song “Count On Me” by Bruno Mars. The company with collaborators Tuff Gong/Universal Music Enterprises (UMe), and agencies GreenLight Media & Marketing, LLC and INNOCEAN USA also earned bronze recognition for its music integrated campaign, showcasing an all-new remix of “Three Little Birds” from the Bob Marley & The Wailers: Legend Remixed album. The original song was remixed by GRAMMY winning artists Stephen Marley and Ziggy Marley and served as an anthem for Hyundai’s Assurance Connected Care program, promising to provide a safe, secure and stress-free experience for its drivers.
Furthermore, Hyundai, along with its agencies and marketing partners, won a third bronze award for long-form music film “Making of Legend Remixed: The Documentary” that brings to life the creation of the Legend Remixed album, including behind-the-scenes footage and exclusive interviews with the Marley family.
In addition to the bronze awards, Hyundai and its partners made the shortlist for use of licensed music and music partnerships/collaborations for “Making of Three Little Birds Remix,” which brings the total amount of honors to four for a single program
“The recent honors from the CLIO Music Awards showcase our approach to create compelling content and advertising campaigns that successfully integrate licensed music and talent, which help our messages resonate with all generations,” said Steve Shannon, vice president of marketing for Hyundai Motor America.
Article Source: http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=41821&title=hyundai-earns-three-clio-music-awards-two-shortlist-honors