Hyundai Sonata Stars in new 2014 FIFA World Cup! #BecauseFutbol

As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion. Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail executions engaging and inspiring audiences. 2014 marks Hyundai’s fourth consecutive year since 2002 as the official vehicle sponsor of the World Cup.

Hyundai’s ranking as No. 1 in customer loyalty for the fifth consecutive year, according to research consultancy, Brand Keys, served as the creative inspiration. The all-new spots highlight the emotional love of the game and aim to inspire fans with two simple words: “#BecauseFutbol.” Creative was developed by Hyundai’s agency of record, INNOCEAN USA.

“Boom,” a 30-second spot, celebrates fan passion as a powerful force shedding light on the world-wide phenomenon of baby booms. The ad illustrates how a single win can literally create a generation: “#BecauseFutbol.”

“Avoidance,” a 30-second spot, follows a man on his emotional journey home to watch a game he’s recorded. He goes to great lengths to avoid spoilers throughout the day, only to be foiled by an unexpected source. Viewers sympathize with the man: “#BecauseFutbol.”

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”

“Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futból,” said Greg Braun, executive creative director, INNOCEAN USA. “The statement, ‘Because Futból’ was the perfect summation of the phenomenons that passion creates.”

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