Hyundai’s award-winning 2014 Veloster received recognition today, receiving a Best Value in America Award from Vincentric, the automotive research firm specializing in automotive cost of ownership. The Veloster bested competitors like the Ford Fiesta, Nissan Juke and Kia Forte to take the top spot in the subcompact segment.
“The Veloster provides great value in the highly competitive subcompact segment,” said David Wurster, president, Vincentric. “It’s priced right and has real advantages in terms of depreciation, insurance costs, fuel economy and, due to an excellent warranty, repair costs, its total cost to own is much lower than one would expect from a subcompact at its price point.”
The Vincentric Best Value Awards measure cost-of-ownership using eight different factors:
- fees and taxes
- opportunity cost
Using a statistical model, the company identified the Vincentric Best Value in America winners by measuring which vehicles had lower than expected ownership costs given their market segment and price.
“The Veloster was engineered to offer our customers great value without sacrificing functionality or driver engagement, two criteria that are fundamental to the subcompact car segment,” said Scott Margason, director, Product Planning, Hyundai Motor America. “This accolade acknowledges the Veloster as a well-rounded vehicle, providing versatility and fun-to-drive characteristics in an efficient, low-cost package.”
For 2014, Hyundai’s three-door Veloster adds even more convenience, safety and performance features, further increasing the appeal of the popular sporty coupe. Both Veloster and Veloster Turbo models feature cutting-edge powertrain technologies like direct injection, optimizing their appeal to young customers by combining excellent fuel economy and spirited performance.