Strategic Vision names “Most Loved” to 5 Hyundai Models


In celebration of Valentine’s Day, the Hyundai Elantra GT, Sonata, Genesis, Equus, and Santa Fe have all been named to Strategic Vision’s list of the “Most Loved Vehicles in America.” With five “loved” cars, Hyundai has more than any other brand. This report, from research-based consultancy Strategic Vision, demonstrates how hard people can fall in love with the cars they drive.

These five Hyundai vehicles ranked “Most Loved” in their respective segments as rated by new vehicle buyers:

  1. Small Multi-Function Car (Elantra GT)
  2. Mid-Size Car (Sonata)
  3. Near-Luxury Car (Genesis)
  4. Luxury Car (Equus)
  5. Mid-Size CUV (Santa Fe)

Not only did Equus win its category, but it was also the second highest scoring vehicle overall, behind only the Tesla Model S.

“Hyundai owners really love their cars,” said Alexander Edwards, president, Strategic Vision. “They had more segment winners in cars than any other brand and Hyundai’s Equus premium sedan finished second overall. ‘Love’ should be on any brand’s internal scorecard and is the pinnacle of achievement. Hyundai’s results demonstrate its commitment to customers and in turn their loyalty.”

“Love” scores are calculated using attributes delivered by the vehicle and the dealership experiences – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™. Scores range from 1-1,000 and each point is measured on The Edwards Commitment Scale™ which discriminates the quality and depth of the emotional response ranging from “Hate it” to “Love it”.

“Hyundai owners truly love their cars, so it’s no surprise that these five vehicles are being recognized by Strategic Vision,” said Scott Margason, director, product planning, Hyundai Motor America. “Hyundai continues to provide value that customers love, offering highest-quality products with strong styling cues and packed with premium technologies and safety features.”

Hyundai’s 2014 line-up has something for everyone to love. From the roomy and capable Santa Fe to the stylish Sonata and the high-tech, all-new 2015 Genesis, Hyundai continues to offer customers the quality vehicles they want.

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