Hyundai introduced its all-new 2015 Genesis at the North American International Auto Show in Detroit, marking the highly-anticipated launch of its second-generation premium sedan. The groundbreaking original Genesis model won the prestigious North American Car of the Year accolade at its introduction in 2009.
The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.
“Hyundai is proud to bring our next-generation Genesis sedan to eager U.S. consumers in just a few short months,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin.”
FLUIDIC SCULPTURE 2.0
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.
Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.
The single-frame 3D-hexagonal grille ensures the front end of the all-new Genesis is not only striking, depicted in semi-gloss chrome, but also encompasses available HID headlamps, LED indicators and fog lamps. In profile, the Genesis daylight opening is more expressive, with fluid lines and blended surfaces, a sleek C-pillar helping to emphasize the sporty styling. The rear of the all-new Genesis benefits from a sculptural aesthetic with jeweled, full-LED taillamps.
The cabin layout of all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user-centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper-instrument panel and B-pillar with the headliner. Genesis displays ultra-precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders.
Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front headroom and rear shoulder room.